南京「老凤祥子品牌凤祥喜事 」品牌设计
2025-08-07 11:00:24
- 项目|PROJECT
凤祥喜事品牌设计
服务|SERVICE
标志设计/VIS识别/产品包装
品牌策划BRAND PLANING：白锦成#苏墨
品牌设计BRAND DESIGN：水鱼C糖
包装设计PACKING DESIGN：水鱼C糖
三维设计3D DESIGN：水鱼C糖
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凤祥喜事为老凤祥的新子品牌，是一家专注为新一代消费理念人群的黄金饰品品牌。
「关于一生的不同标签·爱与被爱的祝愿」新一代消费青年族群更愿意标新立异，被标签化代表一定的认可与个人的形象。根源于老凤翔的“有喜事，就有老凤祥”理念，新子品牌定位人一生的不同年龄阶段，关于不同年龄层的身份代表，用心挑选黄金专属款式，传达爱与被爱的祝愿。「匠心独运·美的祝愿」凤翔喜事秉承每一件饰品关于美的精巧构思的造物理念，巧匠归美从而祝愿。
Fengxiang happy things for the old Fengxiang new sub-brand, is a focus on the new generation of consumption concept of the crowd of gold jewelry brand."Different labels for life · Wish to love and be loved" The new generation of consumer youth groups are more willing to be unconventional, and being labeled represents certain recognition and personal image. Rooted in the old Fengxiang "happy events, there is old Fengxiang" concept, the new sub-brand positioning people in different age stages of life, about the identity of different age groups, carefully select exclusive gold styles, convey the wish of love and be loved. "Ingenuit
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水鱼C糖
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