呈果(合肥)品牌 X 三个洞椰子水
2024-03-02 21:57:34
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【郭鲲个人作品】
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The three hole product without white sugar is a coconut water brand mainly aimed at sports enthusiasts.Why is it named "Three Holes"? Due to the raw material of coconut water, coconut itself has three holes. The naming of Party A is so simple and intuitive!Why do we need to make this product? One reason is that the big health industry has slowly recovered in the post pandemic era; The second reason is due to the industry, from the brewing of milk tea powder to the iteration of raw materials in today's market, small businesses need to find a blue ocean track again.
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三个洞产品是一款主针对运动人群的椰子水品牌。为什么取名叫”三个洞”？因椰子水的原料椰子，本身就有三个洞。甲方取名就是这么简单直观！为什么要做这款产品？一是因为大健康类行业在后疫情时代已慢慢复苏；二则是行业使然，从奶茶粉剂冲泡到当今市场的原料迭代，小企业需要再寻蓝海赛道；三是自爆摇茶和奶茶成为网红产品后该司迅速失去袋泡奶茶赛道佼佼者地位，并且其它层级产品在营销端的发力总是显得很疲软，期待这款产品面世之后能打破局面。总之，这款产品以“独特”的品牌名称、快速补水的功效性、原材料的健康概念的服务理念，旨在为运动类人群提供一款运动型的饮料选择。
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