多元谷物胚芽米|包装设计
2022-12-22 10:11:06
- 多元谷物胚芽米|包装设计
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2019年至今的新消费阶段,二胎妈妈、25-29岁妈妈成为购买主力。妈妈们对品质生活需求的提升,进一步带动母婴品类升级,新品类和新品牌不断涌现,已加工辅食以米粉、宝宝零食为主,一线妈妈对成品辅食的依赖度更高。 花小乐针对一线城市的需求,根据宝宝的营养需求,推出方便、快捷的多元谷物胚芽米。
In the new consumption stage from 2019 to the present, second-born mothers and mothers aged 25-29 have become the main purchasers. The improvement of mothers' demand for quality life has further promoted the upgrading of maternal and infant categories. New categories and new brands are constantly emerging. Processed complementary foods are mainly rice noodles and baby snacks. First-line mothers are more dependent on finished complementary foods. According to the needs of the first-tier cities, Huaxiaole launched convenient and fast multi-grain germ rice according to the nutritional needs of babies.
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包装设计/PACKAGING DESIGN:包小盒
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