时时食火锅底料包装设计X后钟
2022-11-29 11:34:14
- 服务项目|SERVE
品牌包装设计
//
设计团队|TEAM
@不白设计实验室
品牌主理人：后钟
//
项目背景 | Projce History
时时食火锅底料的包装打破了传统的火锅底料包装，我们采用了“小盒多味”的包装形式，让你一次就能吃到6种不同的口味，适合独居青年，情侣，朋友小聚的日常生活场景。一小盒的量够1-2人食用，也可使用鸳鸯锅来达到一锅多吃的的体验。由于采用小份包装，解决了吃不完不知如何存储，开封后储存过久而导致调料变质的问题。包装的风格也与传统的快消品调料包装不同的设计风格，更加贴合年轻人的审美，与同质化严重的同类竞品拉开差距。
//
The packaging of Timeless Hot Pot Base breaks the traditional hot pot base packaging, we use the "small box with multiple flavors" packaging form, so that you can eat 6 different flavors at one time. It is suitable for young people living alone, couples, and small gatherings of friends in daily life. One small box is enough for 1-2 people, or you can use the mandarin duck pot to achieve the experience of eating more than one pot. Due to The use of small portions of packaging, solve the problem of not knowing how to store it after eating it, and storing it for too long after opening and causing the seasoning to deteriorate. The packaging style is also different from the traditional FMCG seasoning packaging Diffe
粤公网安备 44030902001796号 粤ICP备19041343号-3
签到成功
全部评论()
还没人评论，赶紧抢占沙发