美的毛球修剪器X1 x O·视觉 x 2020
2020-08-12 15:56:25
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项目出品：HM电商 - O·视觉
项目负责：@零下一度
页面执行：@零下一度
文案策划：@十一
摄影拍摄：@+号摄影团队
Product: HM e-commerce-o · vision
Project Leader: @ below zero degree
Page execution: @ sub zero degree
Copywriting plan: @ Xiang Fei
Photography: @ o · vision + photography team
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四月份详情已定稿
最近才上架
轻松去毛球 衣物焕然新
小身材＆大能量
市面上的产品大多偏向性冷淡家居风
我们希望保持画面调性和创意的同时
产品能从画面中跳出来
暖色高饱和色彩场景
家居代入感营造
兼具时尚与实用
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Details of April have been finalized
Only recently
Hair ball free clothes
Small body & big energy
Most of the products on the market are biased towards the cold household style
We want to keep the tone and creativity of the picture at the same time
The product can jump out of the picture
Warm color high saturation color scene
Creating the sense of substitution in home
Fashionable and practical
※图片最终解释权归HM电商，以上线页面为准
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